The ident designed featured a cream background with red pulsating rings and scenes throughout the idents, place names would appear as anagrams and systematically flick through letters to form the place name, while a map of the UK could be seen at the beginning of the sequence and various styles of clock faces could be seen in the red ellipse with the hands passing a '24' mark on the clock face. In the case of News 24, a large '24' was used instead. This style involved a new cream and red colour scheme and a numeral to represent the time of day of the bulletin.

Regional news would get a slight variation of the look but with several elements retained. As a result, Lambie-Nairn introduced a new brand that would encompass all of the BBC News output, with the exception of Breakfast News which would relaunch in 2000 as BBC Breakfast with the new style. Despite an attempt in 1993 to unite all the news bulletins under a single brand, the news brand overall had fragmented with different looks for BBC News bulletins, Breakfast News, regional news, BBC News 24 and BBC World. 1999 Cream look Īll BBC News content shared a uniform style in 1999īy 1999, a problem had become apparent with BBC News, something noticed by Lambie-Nairn. Another logo variation also existed which became prominent on bulletins around 1998, featuring a two-line logo where the 'News 24' appeared below and of equal length to the BBC logo itself. On the channel some overnight bulletins were simulcast on BBC World, and as a result the logo on the ident was changed to the generic BBC News logo, increased in size and placed in the centre of the screen. įollowing the move to the new BBC News Centre, located in BBC Television Centre, of all television and radio bulletins, the backdrop to BBC News 24 was changed to include a camera view of the new newsroom with a coloured panel featuring the BBC News logo over a flag. Behind and left of the desk was a special weather station featuring a computer and weather graphic monitor. Separating the newsroom from the desk was a simple metal barrier. The walls of this newsroom were decorated with panels featuring the bold colours and shapes such as stars, semicircles and numerous lines seen in the idents. As a result, the newsreaders didn't wear jackets and were filmed in the BBC Newsroom at the time, which was the studio for BBC News 24. The new look BBC News 24 was deliberately meant to look more open and friendly to new audiences and to look less authoritative. This filler would often be overlaid with a programme schedule for upcoming programmes or promoting the BBC News Website. The channel font was Gill Sans, also used by the BBC as a whole.ĭue to the rolling news nature of the channel, in the final few minutes to the top of the hour, a filler sequence was used which featured one of the flags waving while the music built up, with flag and music linking seamlessly into the ident at the top of the hour. Promotions for the channel followed the style used by the rest of the BBC Television network, consisting of the channel logo located at the bottom of the screen throughout the promotion, with information being added on top of the logo at the end. Problems playing this file? See media help.

If a broadcast was live, an additional orange stripe with 'LIVE' inside was added on top of the clock to denote this fact. Other graphics including Astons, information graphics located at the bottom of the screen, were written on a two toned translucent purple and yellow background that merged into the picture. A digital clock was also used with the look and was located in a translucent grey stripe to the bottom left of the screen. The white logo was located at the bottom of the screen and as a Digital on-screen graphic (DOG) in the top left of the screen. The channel logo consisted of the BBC logo followed by uppercase 'News 24' text to the right. Andrew, the Catalan flag and the Pakistani flag, accompanied by an orchestral soundtrack comprised most noticeably of percussion instruments. The rippling flags were mostly fictitious, but included the Flag of St. As a result of this partnership between the two channels, they shared some overnight programming and the same identity consisting of flags designed by Lambie-Nairn. It acted as a sister channel to BBC World which had launched two years earlier. The original BBC News 24 ident incorporated fictional flagsīBC News 24 was launched at 5.30 pm on 9 November 1997 as a 24-hour domestic news channel.

Bbc news latest news